Digital Marketing

10 Social Media Monitoring Tools for Your Brand

Suppose you give them something to talk about (and occasionally, even without any topic). In that case, It is likely for people to make comments, mentions, or discuss your company on different social media platforms. It is easy to keep track of their conversations if you tag your brand, but you need to know what they’re talking about without making them appear to be labeling them. Manually recording conversations can be difficult, impossible for you to monitor all-important conversations.

Social media monitoring tools may assist in understanding and contacting your potential customers. Monitoring tools let you analyze company’s performance in real-time and aid you in evaluating the effectiveness of your strategies.

Here are the most effective 10 Social Media Monitoring Tools for your brand


Hootsuite manages and posts content on different social networks, like Facebook and Twitter. It creates custom reports by analyzing over 30 report module options to determine the status of customers and colleagues. It explores brand perception and follower growth using Facebook Insights and Google analytics. It offers a dashboard that can be used on devices that you are using to access iPhone, iPad, BlackBerry, and Android. It allows you to write posts and then schedule them to go live whenever your target audience is likely to be online.

Top Features Plan and manage your social media and message networks to be posted shortly. Find out what your customer base is saying about your company and engage with them. Secure your logins, your profile, and your permissions levels.

Twitter Counter

The counter gives you the capability to examine your Twitter account. It provides you with information regarding Twitter usage, checks your Twitter status, and displays all the latest 

Twitter accounts and users. Counter also has various buttons, and widgets users can integrate into their blogs and websites.

Social Mention

Social mentions can be described as an analysis instrument that blends users’ content into a single data stream. It monitors and analyzes your social media presence and displays what people are saying about your business while tracking the activity on the social media of hundreds of websites.


Klout is a website and mobile application that uses information from social media to assess its users on the impact that social media has on sites through its “Klout Score” It’s a numerical number that ranges from one to 100. It assesses the influence on Twitter to identify who people are watching and analyses tweets to determine the most influential influencers.

Twitter Analytics

Twitter can now keep track of your progress through the analytics tool that they’ve created. With Twitter Analytics, you’ll be in a position to track the development of tweets, the growth of Twitter tweets, the growth of followers, and use card-based accounts on Twitter. You can evaluate and enhance your impact on Twitter by tracking the numbers of clicks, impressions, and engagement stats.


Buffer is well-known for its fantastic oral device for scheduling that can take care of customers (their assistance is outstanding!). The cushion has several useful analytical tools. Although the most valuable components are available on the company’s strategy account, the regular performances can give you an idea of how effective your social content is in engaging and having a reach.


Buzzlogix’s primary focus is to ‘capture the conversation’ about your services and products that will enable you to react quickly to any new developments that occur in your social networks. Based on reports from social media and analytics, you’ll monitor the latest trends and find out what your competition is commenting on your product. Respond to comments or join discussions via the dashboard, which makes it an excellent tool for managing your interactions with the whole community.

Buzz Sumo

BuzzSumo is a powerful tool to assist in finding your most shared content and creating an influential community. It’s easy to search for the most effective content you’ve posted on different social media platforms, including Twitter, Facebook, LinkedIn, Google, and Pinterest. With BuzzSumo, you can examine the type of content that is the most appropriate for a particular topic of discussion. It will produce thorough analysis reports as well as reports about competitive intelligence. This can help you increase your marketing reach or influencer marketing through searching for the top influencers in a specific subject.

Brand 24

Brand24 is another tool for monitoring social networks. It provides Web monitoring, as well as providing actual-time updates. You can follow any keyword with a Boolean search and establish connections to authors via the dashboard. You can see your actions in the past by saving historical data whenever you need it.

Brand24, along with basic analytics, provides users with sentiment analysis. Brand24 evaluates opinions by the study of mentions that contain phrases like “love,” “great,” “awesome,” etcetera as “positive” mentions. Take a look at the review on Brand24 written by Milosz Krasinski.


Addictomatic is an application that concentrates on various platforms, including YouTube and Flickr. The results on addictomatic can be customized, so when you’re a fan of a specific forum, you can remove the news feed from the particular platform and switch to the lower part to the bottom of the screen. 

You can also add the website to an option to bookmark. You’ll be able to personalize your dashboard and be able to revisit it in the future. News pages provide you with the latest news articles related to the topic that you’ve selected, including shopping entertainment, politics, and sports.

Back Tweets

BackTweets is an application that acts as a Twitter Time Machine that lets you look through Twitter’s history to discover tweets that link to your site. It’s a Web-based application that is free. BackTweets offers users the opportunity to search through an archive of tweets to find URLs posted via Twitter

Twitter. URLs are discovered without regards to the way they were tweeted in and include full URL joins and URLs that don’t have any prefix of WWW. BackTweets is an excellent online listening tool that helps you watch your social network activity. It will notify you how many people are engaged in discussions about the content.

Apart from this if you’re interested to know about Social Media for introverts then please visit our Tech category.

abdul waheed

Abdul Waheed is a seasoned business blogger, specializing in entrepreneurship and small business management. With over 10 years of experience, he offers invaluable insights and practical guidance to aspiring entrepreneurs, helping them navigate the challenges of starting and growing a successful business.

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