10 Signs You Need a Digital Marketing Consultant
We all need help from time to time, and digital marketing consulting services are no different. As with any service or product that’s meant to help you succeed online, sometimes you just need an expert to take your digital marketing business to the next level, whether it’s getting more customers, reducing your workload, or helping your business rank better in search engines like Google. If any of these 10 signs apply to you, then you might be ready to hire a digital marketing consultant. But don’t just hire anyone – hire the right one! Your business and livelihood depend on it!
1) Do you research, but still make mistakes?
Yes, you need professional help. As digital marketing expands and constantly changes, your brand and business benefit from experts who know best practises, industry standards, how to secure search engine ranking, and more. Don’t let laziness or ego get in your way—invest in digital marketing consultants so you can focus on what matters most to your company: offering excellent customer service (your key differentiator) and providing outstanding products that meet customers’ needs.
2) Is your budget limited?
If you’re in charge of your organisation’s digital marketing efforts, you might be tempted to try to manage it yourself—but trust us, hiring an expert consultant is often cheaper than keeping your own staff on hand. For example, if you spend just five hours researching and developing new marketing campaigns for your organisation each month that adds up to almost 20 hours per year. A digital marketing consultant only has to bill out at $65 per hour (the average rate) in order to make more money from one month of consulting than you do all year as a self-employed marketer. That should give you some insight into whether it makes sense for your business to hire a digital marketing agency or freelancer instead of retaining an employee.
3) Are you overwhelmed by your options?
Just getting started with digital marketing? It can be pretty overwhelming, even for professionals. From paid search and social media to email marketing and content strategy, there are countless tools at your disposal. If you’re just getting started, you might feel like you’re drowning in information. Don’t fret: We’ve broken down your options so that you can make informed decisions about which digital marketing channels are right for your business. Creating an online presence is a must: An online presence doesn’t have to break the bank; in fact, it can actually work to help boost your bottom line by creating additional avenues of exposure. While spending $500 on Facebook ads may seem exorbitant, when compared with what you would spend on TV or radio advertising—or not having any ad budget at all—it makes sense as part of an overall digital marketing plan.
4) Are you stretched too thin?
Too many companies hire employees and then don’t provide them with enough work to keep them occupied. Employees become bored and may spend their time looking for other opportunities, leaving you scrambling to fill open positions. Make sure you have enough work for each of your team members so they don’t feel overwhelmed or underutilised. If you are stretched too thin, outsource some of your workloads to outside agencies or consultants that can manage certain tasks and projects for you. This can help spread out your workload and make it more manageable for everyone involved.
5) Do you have no time to manage your digital strategy?
Chances are, you’re managing multiple websites, blogs, and marketing initiatives for clients. As your client base grows larger, so does your list of responsibilities. Working with dozens or even hundreds of client’s means that you can easily get swamped by business tasks. This is where hiring a digital marketing consultant could be invaluable. Whether you need help setting up social media campaigns or just want some advice on how to set up an email newsletter campaign, a digital marketing consultant can help take some of these duties off your plate—leaving you more time to focus on growing your business profitably.
6) Do you need professional advice on content marketing?
While it might seem like you’re doing all right on your own, chances are good that you could use some professional help with content marketing. Here are ten signs that tell you when it’s time to consult an expert: 1. your social media is scattered, cluttered, and chaotic 2. Your content isn’t optimised for search engines 3. You have no email list (or your list is minuscule) 4. You can’t figure out what’s working 5. You don’t have a plan 6. You don’t have goals 7. You haven’t developed a core message 8. You aren’t consistent 9. You aren’t gaining momentum 10. No one knows who you are or what you do, even though you think you should be known
7) Is your online reputation important to you?
The first step in any successful digital marketing campaign is making sure you have a good online reputation. The web makes up more and more of people’s day-to-day lives, and they use it to search for businesses just like yours. If you’re not already present on social media or optimising your website, getting help with digital marketing is a great idea. Your customer base is out there looking for you! But if they don’t know who you are, how will they find you? Investing in digital marketing will increase your chances of being found by new customers and bringing in revenue. Today’s consumers are not willing to wait around; they want what they want when they want it.
8) Would a content audit benefit your business goals?
A content audit is designed to measure the quality of your content in order to help you understand what’s working and what isn’t. If you find that a lot of your audience is ignoring most of your content, it could be because it lacks value or because it doesn’t address their needs. A digital marketing consultant can take a comprehensive look at your website or social media profile and use quantitative data (like analytics) and qualitative data (like customer feedback) to determine whether an overhaul is needed. A good consultant will help you analyse exactly where you’re falling short, then help guide you toward solutions with real-world results.
9) Would an SEO audit help your website rank higher?
If you’re looking to grow your brand online, it’s probably time to call in some help. If your website ranks high on Google, great—but if not, then you probably need an SEO audit. That way, experts can assess how people are finding your site, see what needs improvement and what you’re doing right. Although an audit costs money, it will be well worth it: The better your website ranks in search engines for keywords that matter to your business and target audience (and you should have at least one hundred of them), the more likely visitors are to find you organically and spend time on your site—which means more conversions for whatever products or services you sell.
10) Are you unable to find qualified staff members or contractors in your area?
Yes or No. If yes, you need to hire someone who specialises in digital marketing to help you build up your skills and knowledge. Hiring an expert can help save you time and money while allowing you to focus on other areas of your business that need more attention. A professional can also help troubleshoot problems as they come up so that you don’t have to spend hours trying to fix something yourself. Even if it’s only one hour per week, it will be worth hiring someone at some point when those hours add up quickly, leaving more time for new clients and profit-generating activities.
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